SARP - Merchandising Suite
Turn Every Touchpoint into Ancillary Revenue with AI-Driven, Personalized Offers
Ancillary services have become a core pillar of airline economics, and the airlines pulling ahead are the ones that can present the right offer to the right traveler at the right moment — consistently, across every channel.
SARP - Merchandising Suite is a central platform for pricing, building, filing, selling, and servicing every ancillary in your portfolio. Built inside an airline and running in production at one of the world’s largest carriers, it runs on a standalone, channel-independent back end — bringing agility and personalization to ancillary retailing without locking you to a single channel or to legacy infrastructure. It provides:
- Agile, flexible offer generation, pricing, and filing
- Real-time, rule-based ancillary pricing and bundling
- End-to-end, agile ancillary order management
- Personalized offers tailored to each traveler’s profile and trip purpose
Features
Our merchandising approach is NDC-driven and built on proven retail practices, giving airlines a commercial engine aligned to the Offer/Order direction of Modern Airline Retailing.
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AI-Driven Dynamic Offer Generation
Generates dynamic, AI-driven offers in real time, so the right offer reaches the right traveler at the right moment.
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Advanced Rule-Based Offer Engine
Encodes complex, multi-step, multi-factor commercial logic and lets you change it in real time.
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Personalized, Targeted Offers
Tailors offers to traveler profile and trip purpose, with customization from the individual level all the way up to partner level.
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Bundling, Quotas & Campaigns
Packages ancillaries and manages availability and promotions by passenger, segment, or service — to shape demand and protect inventory.
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End-to-End Ancillary Order Management
Handles the full after-sales lifecycle, including refunds and repricing when itineraries change, on a shared single source of truth.
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NDC-Driven & IATA/ATPCO Compliant
Delivers tax-inclusive, standards-aligned pricing, compatible with the IATA Airline Taxonomy.
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Extensible Product Catalog
Empowers teams to rapidly create, launch, and manage unlimited ancillary products from a single source of truth.
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Multi-Factor Pricing Engine
Configure pricing logic through formula-based rules instead of traditional static rule definitions, enabling multiple pricing factors and conditions to be combined within a unified framework.
Benefits
Why SARP - Merchandising Suite?
Move from static, channel-bound merchandising to dynamic, personalized ancillary retailing on an airline-grade engine—successfully powering ancillary retailing at Turkish Airlines and AJet in live operations.
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Higher Ancillary Revenue
Deliver the right offer to the right traveler at the right moment. Targeted, personalized pricing on upgrades, seats, and ancillaries helps lift attach rates, conversion, and yield.
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Better Conversion
Contextual, personalized upsell surfaces the right ancillary at the right point in the journey — from seat selection to excess baggage — helping turn more browsing into purchases.
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Stronger Loyalty Engagement
Profile-based and mile-based offers deepen loyalty engagement and encourage reward redemption.
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Airline-Grade Performance & Scale
A microservice architecture with independently scalable services delivers high availability and holds performance as demand and rule volume grow — so peak days don’t degrade the customer experience.
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Real-Time Commercial Control
Activate and change pricing rules in real time, with no redeploys — so commercial teams can adjust offers as the market moves.
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Future-Ready & Standards-Aligned
NDC-driven, IATA/ATPCO-compliant, and aligned to Modern Airline Retailing’s Offer/Order direction.
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Multi-Factor Pricing
Create dynamic pricing rules using configurable formulas, connect multiple rules together, and build sophisticated pricing scenarios with greater flexibility, scalability, and control.
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