SARP - Offer&Order
Redefining Airline Retailing with Offer & Order Architecture: A Future-Ready Commercial Transformation Platform
Most airlines still rely on legacy commercial architectures built around Passenger Name Record (PNR), electronic ticket (e-ticket), and Electronic Miscellaneous Document (EMD) constructs. These systems were originally designed for fare-based distribution models and static pricing environments. If you believe it’s time to leave these challenges behind, Turkish Technology is here to lead your transformation — powered by deep aviation DNA shaped through years of airline digitalization.
Today’s airline retailing landscape requires dynamic offer creation, personalized pricing, and seamless order servicing across channels. Unlike traditional Passenger Service System (PSS) workflow limitations, we empower airlines with flexible offer construction beyond fare filing cycles, real-time ancillary pricing and intelligent bundling, end-to-end order servicing agility, and a unified single customer record that ensures consistency across the entire retail journey.
Features
The Offer & Order approach is fully aligned with the IATA Offer Order Settle Deliver framework, empowering airlines to transition toward a next-generation commercial passenger model built on modern retailing principles.
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End-to-End Offer & Order Management
Enables seamless offer creation, order servicing, settlement, and fulfillment within a unified commercial architecture.
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ONE Order–Aligned Standardization
Built in accordance with IATA ONE Order principles to support a single source of order record.
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Modular Structure
Provides a flexible, microservices-based architecture that supports phased PSS migration and controlled digital transformation.
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Progressive Migration with PSS Coexistence
The structured adapter layer ensures coexistence with incumbent PSS environments, preserving operational stability while expanding commercial capability.
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NDC-Based Distribution Enablement
Enables airlines to distribute dynamic, attribute-based content via direct API connectivity across aggregators.
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Unified Customer Profile Management
Unifies behavioural, booking, loyalty, and consent data into a single passenger profile to power personalised offers, dynamic pricing, cross-channel consistency, and compliant, regulation-ready data governance.
Benefits
Why SARP - Offer&Order?
Are your current commercial systems limiting your retailing potential? Turkish Technology enables carriers to transition from legacy PNR- and e-ticket–based commercial architectures to modular, order-centric retailing without disruptive system replacement or vendor lock-in dependency. Now it is time to unlock the following advantages
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Faster Airline Retail Transformation
Start generating ancillary revenue and improving conversion before your PSS migration is complete, without waiting years for full system replacement.
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Reduced Transformation Risk
Maintain business continuity through phased migration instead of high-risk lift-and-shift replacements.
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Revenue Optimization Through Dynamic Retailing
Increase ancillary revenue and conversion rates with personalized pricing and real-time bundle management.
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Improved Operational Agility
Gain end-to-end order servicing flexibility across channels, partners, and touchpoints.
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Greater Distribution Control
Manage digital distribution strategy independently while aligning with global industry standards.
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Future-Proof Commercial Architecture
Transition confidently toward IATA OOSD compliance while sustaining commercial performance and system stability.
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